Refinement as a driving force for innovation
At De Jong Lelies, breeding forms the basis of our strength. Through our own breeding program, we continuously develop new lilies that meet market demands and are distinctive, strong, and future-oriented.
Breeding is deeply embedded in our organization. It enables us to offer a unique and distinctive assortment that continues to innovate. Well-known cultivars such as Hinault, Zorro, and Bentley are strong examples of this. At the same time, we continuously work on new varieties that add value for our customers and respond to changing market demand.
Resistance is a key pillar of our breeding program. We are working specifically on developing cultivars that are more resistant to diseases such as botrytis and viruses. This development is still in its early stages, but forms a major focus for the future. In this way, step by step, we contribute to healthier cultivation and a more sustainable, future-proof lily sector.
This is how we continuously build a strong, innovative assortment. With breeding as the driving force, we keep looking ahead and create lilies that matter, today and in the future.